How We Increased Campaign Conversion 100% Using AI at Europe's Largest Retailer

LC Waikiki ($2B Revenue)

Challenge

High customer churn and low marketing campaign effectiveness. The company struggled to identify at-risk customers and personalize outreach at scale.

Solution

We architected and deployed a suite of AI systems, including a churn prediction model with 90% accuracy. This allowed for proactive retention campaigns targeted at high-value customers. Key components included advanced customer segmentation, personalized offer generation, and optimized campaign timing.

Outcome

A 100% uplift in campaign conversion rates, a significant reduction in customer churn, and a multi-million dollar impact on annual revenue. The project also fostered a data-driven marketing culture within the organization.

Key Results:

90% accuracy in churn prediction
100% uplift in campaign conversion
Multi-million dollar annual revenue impact
Enhanced customer lifetime value